The Brief
blackswan CREATIVE embraced the challenge of crafting digital creative assets that spotlight The Andros Hotel, with a keen focus on corporate-tailored offerings.
The execution of the creative brief was designed to appeal to the corporate guest & ensure that key selling points were included throughout the storytelling of the digital assets.
Our final result included
1. Two landscape videos integrated into The Andros's multimedia content for its YouTube channel, website, and other promotional initiatives.
2. Several shorter landscape videos would be created to highlight major selling points from the original longer assets.
3. Fifty videos optimized for Instagram Reels and other mobile-suited content.
4. A collection of 100+ professional-grade images created specifically for corporate use. These images are versatile in their application and suitable for incorporation into websites, social media platforms, and other promotional materials for marketing purposes.
In conclusion, blackswan CREATIVE could blend its creative direction with the corporate strategy curated in collaboration with Blackswan DIGITAL & the marketing team of the Andros. The tagline used throughout the campaign was: Business As Usual. Book your next Corporate Stay at The Andros Hotel. "The 5-star graded Andros Deluxe Boutique Hotel, a gracious Cape Colonial homestead initially built in 1908 and designed by Sir Herbert Baker is ideally located in Claremont, one of Cape Towns' beautiful Southern Suburbs. Set against the backdrop of Table Mountain in 5000 m2 of simply magnificent park-like gardens."
Final Act
Two landscape videos integrated into The Andros's multimedia content for its YouTube channel, website, and other promotional initiatives.
Several shorter landscape videos would be created to highlight major selling points from the original longer assets.
Each chapter also represented a unique business persona & target group.
Chapter 1, The Closer
Chapter 2, The Executives
Chapter 3, The Investors
Chapter 4, The Analysts
Chapter 5, The Boss
Social Media optimized videos
Fifty videos were optimized for Instagram Reels and other mobile-suited content.
Click below to see our fan-favorite reels!